Truecount’s Leadership Team is Committed to Your Success.

Zander Livingston – Chief Executive Officer | Co-Founder

Zander has worked as a R&D Strategist and Project Manager within the RFID industry since 2005. Most recently, he served as the Director of RFID at American Apparel, a leading international retailer/manufacturer with over 300 locations worldwide. Under Zander’s leadership, American Apparel became a pioneer in deploying RFID technology in its stores and supply chain.

Highlights of the results achieved by Zander using RFID during his time at American Apparel include:

  • Sales lift of almost 15 percent
  • Year 1 payback in only 3 months
  • Year X payback in just 1 month
  • Decreased the time required to take inventory in stores by 75 percent
  • Reduced the time needed to receive goods into inventory by 85 percent
  • Lowered labor costs associated with markdowns by 50 percent
  • Achieved 99 percent inventory visibility

Zander began his career with RadiantRFID managing automated attendance solutions for technology and sales conferences. His extensive experience in logistics is the result of 18 years managing on-site development for large-scale productions. Considered a visionary in the retail vertical, Zander is a sought-after speaker and presenter, serving as keynoter and panelist at numerous RFID conferences, roundtables and webinars. He was selected to deliver the Keynote Address at RFID World in Las Vegas and RFID In Fashion 2009 in NYC and Orlando.

To connect with Zander or book him for a speaking engagement please contact him at

Jordan Lampert – Chief Operating Officer | Co-Founder | Head of Product

Jordan is a highly motivated and entrepreneurial software professional who brings over 20 years of experience in Product Management, Strategy, and Business Development to Truecount. A hands-on product strategist, team builder and leader, Jordan co-founded one of the first automotive CRM providers to use SaaS (Cowboy Corp). In 2003 his company was acquired by The Cobalt Group (now CDK Global) for $10M USD. Jordan Lampert holds a B.A. from York University and currently resides in Toronto with his wife and twins. When he’s not building new technology or starting companies Jordan enjoys playing drums and snowboarding with his kids.

To connect with Jordan please email him at

Perez C. Ehrich – Senior Vice President, Business Strategy

Perez C. Ehrich drives strategic planning for Truecount Corporation and is responsible for the firm’s business development, financial analysis and partner management.

An accomplished businessman and attorney, Perez is a director and vice-president of Watering Incorporated, formerly publishers of Hemmings Motor News. Previously he was a partner at the international law firm Doresey & Whitney and at Townley & Updike, specializing in mergers/acquisitions and finance law. Perez is a trustee or director of a number of non-profit entities in Vermont including Vermont Law School, Vermont Public Radio, Institute for Sustainable Communities and Vermont Natural Resources Council. A graduate of Harvard College, Perez holds a J.D. degree from New York Law School and an LL.M. degree in corporate law from New York University School of Law.

To connect with Perez please email him at

Mitch Cole, CPA – Chief Financial Officer, Advisor

Mitch is a CPA and advisor to Truecount. With over 16 years of experience working with start-ups, businesses and individuals, Mitch provides expert accounting services, financial reporting, and dependable financial guidance to ensure our success.