Author Archives: Zander
RFID: Setting Fashion on a “Fast Forward” Trajectory
Truecount CEO Zander Livingston, a panelist at MIT Enterprise Forum’s “RFID Gets Fashion Forward” event, gives his views on where RFID is now, and where it might be headed regarding applications, deployments and expanded tagging. Continue reading
RFID: WHEN IT’S ALL ABOUT ENHANCING THE CUSTOMER EXPERIENCE
Finding ways to keep customers “delighted” has never been more important, and the stakes for failing to please the customer never higher. It’s time to count the ways that RFID enhances the overall customer experience to give your store a distinct point of difference and a compelling advantage. Continue reading
Waiting to Deploy RFID? The Time is Now.
Lower tag prices and higher levels of tag performance are converging to make the ROI in RFID faster and easier to achieve than ever before. Now is the unprecedented “right time” for retailers of every size to deploy RFID pilots or expand RFID throughout their locations. Continue reading
Kissing Your Stock-Outs Goodbye, and Other Reasons to Explore RFID
Out-of-Stocks cost retailers roughly $456.3 billion a year—and that’s just in measurable loss of revenues. In today’s wired world, one unhappy customer can broadcast their negative experience with your store to hundreds of friends and associates in seconds, disrupting future business. End those stock-outs with RFID. It’s easier than you think. Continue reading
NRF Show Retrospective: The Maturing of RFID for Retail
Interest in RFID at its highest point ever during 2013 NRF Big Show in NYC. Retailers now see clearly the business case for including RFID in their technology “tool kits” as a way to maximize efficiencies of existing technology systems, including POS, WMS and ERP. Continue reading
In Time for Holiday Fraud-busting: High-Powered, Circumvention Resistant RFID Tag
With the holiday shopping period a “make or break” time for retailers, accounting for up to 40 percent of yearly sales volume and 25 percent of annual retail profits and an acceleration in retail crime during this period, Truecount’s new CRRFID Tag provides retailers with a sophisticated, powerful tool for fighting theft and fraud. Continue reading
RFID: SOLVING RETAIL’S TOUGHEST CHALLENGES
A look at how RFID technology’s rapid counting capabilities and near perfect accuracy are solving the business problems that keep retailer’s awake at night. Continue reading
RFID for Retail Loss Control Gains Traction at RILA LP Conference
RFID for loss intelligence and control generated a lot of buzz at the recent RILA (Retail Industry Leaders Association) Loss Prevention Conference in Dallas, with attendees actively seeking out more and more information about the technology and how it works to reduce shrink. Continue reading
Will 2012 Be a Watershed Year for RFID in Retail?
As we enter 2012, the RFID industry has reached an excellent growth point. As evidenced by retailers like Wal-Mart, Macy’s, J.C. Penny’s and others, RFID is an important game-changer. Continue reading
Charles Walton, Tech Pioneer and the “Father of RFID”
Charles Walton, Tech Pioneer and the “Father of RFID” paved the way for other enabling technologies that are changing the way we live work and play. Continue reading

